The “Great Green Pledge” Contest

RULES AND REGULATIONS (“RULES”)

THIS CONTEST IS ONLY OPEN TO RESIDENTS OF CANADA AND IS GOVERNED BY CANADIAN LAW. By entering this Contest, entrants agree to abide by these Official Rules. The decisions of the independent contest organization with respect to all aspects of the Contest are final. The Contest is in no way sponsored, endorsed or administered by, or associated with Facebook. You understand that you are providing your information to Whirlpool Canada LP and not to Facebook. The information you provide will only be used to administer the Contest in accordance with the Whirlpool Canada LP privacy policy located at www.whirlpool.ca. Facebook is completely released of all liability by each entrant in this Contest. Any questions, comments or complaints regarding the Contest must be directed to Whirlpool Canada LP and not Facebook.

NO PURCHASE NECESSARY: The “Great Green Pledge” Contest (the “Contest”) is sponsored by Whirlpool Canada LP (the “Sponsor”). The Contest begins at 11:59:59 AM Eastern Time (“ET”) on March 14, 2012 and ends at 11:59:59 AM ET on April 23, 2012 (the “Contest Period”).

ELIGIBILITY:

To enter the Contest, you must be a legal resident of Canada, be at least the age of majority at time of entry in the Province or Territory in which you reside and not be an employee of the Sponsor, its affiliated companies or agents, their respective advertising or promotional agencies, its media sponsors, or the third parties engaged by the Sponsor to assist it in administering the Contest or a member of any such employee’s immediate family (regardless of where they live) or persons with whom they are domiciled (whether related to the employee or not). In these Rules, “immediate family” includes mother, father, brothers, sisters, sons, daughters, partner and/or spouse. The Sponsor shall have the right at any time to require proof of identity and/or eligibility to participate in the Contest. Failure to provide such proof may result in disqualification. All personal and other information requested by and supplied to the Sponsor for the purpose of the Contest must be truthful, complete, accurate and in no way misleading. Sponsor reserves the right, in its sole discretion, to disqualify any entrant should such an entrant at any stage supply untruthful, incomplete, inaccurate or misleading personal details and/or information.

HOW TO ENTER THE CONTEST:

To enter the Contest, visit facebook.com/whirlpoolcanada (the “Contest Website”) and click the “Like” button on the “Whirlpool Canada” Fan page. Next, select the “Great Green Challenge” icon and hit the “Pledge” button. Then complete the online entry form (the “Entry Form”) with your full name, daytime telephone number (including area code), home address, valid email address, confirm that you are at least the age of majority in the Province or Territory in which you reside, confirm compliance with the Rules of the Contest and indicate whether you wish to receive information regarding upcoming events and/or promotions from the Sponsor. You may return every Monday and Thursday during the contest period to make a new pledge, and gain an additional entry into the contest. Limit of one (1) Entry per person per pledge during the Contest Period. You may use only one (1) email address and only one (1) Facebook account per person to enter the Contest. In the event it is determined that an entrant has entered in a fashion not sanctioned by these rules and/or has submitted more than the number of Entries permitted by these rules, the entrant will be disqualified and all of the entries submitted by the entrant will be disqualified. Entries must be received on or before 11:59:59 AM ET on April 23, 2012 (the “Contest Closing Date”). The Sponsor, in its sole discretion, reserves the right to terminate the Contest or extend the Contest period, if an insufficient number of eligible entries are received.

Each Entry is subject to the approval of the Sponsor and must satisfy all the requirements set out above and be submitted in accordance with these Rules.

PRIZES:

There will be up to three (3) prizes available to be won, consisting of a 1) grand prize of a Whirlpool Cabrio® Platinum HE Top Load Washer, Model #WTW880YC and Dryer, Model #YWED8800YC with a manufacturer’s suggested retail price of $2,199 (CDN), 2) a stainless steel Whirlpool Gold® Series Dishwasher, Model #WDT910SSYM with a manufacturer’s suggested retail price of $949.00 (CDN) (the “Prize”), 3) and an additional stainless steel Whirlpool Gold® Series Dishwasher, Model #WDT910SSYM with a manufacturer’s suggested retail price of $949.00 (CDN) (the “Prize”) that will be available only if there are 2000 or more total pledges registered on the Facebook Great Green Challenge Tab. Each Prize must be accepted as awarded without substitution, is not transferable, assignable, not for resale and has no cash surrender value (in whole or in part). Fulfillment of each Prize is based on availability and the Sponsor reserves the right, in the event that a Prize cannot be awarded as described for any reason, to substitute another prize of equal or greater value, without liability. Any costs or expenses associated with a Prize, including, but not limited to, installation of the Prize and removal of existing appliances will be the responsibility of the winner. Prize includes delivery to one location in Canada. No transfer, assignment, cash redemption (in whole or in part) or substitution of Prize is allowed.

SELECTION PROCESS:

A random draw will be held on April 30, 2012 at 10:00 AM ET at 111 Queen St. E., Ste 400 in Toronto, ON from among all eligible entries received by the Contest Closing Date. Odds of winning depend on the total number of eligible Entries received by the Contest Closing Date. The selected entrant will be contacted by email or telephone within two (2) business days of being selected. If the selected entrant (a) cannot be reached by email or telephone within three (3) business days of being selected; (b) fails to correctly answer the skill testing question (see rule 5); or (c) fails to return the properly executed Release Form within the specified time (see rule 5), then he/she will be disqualified and another entrant will be selected by the same process until such time as contact is made by email or telephone with a selected entrant or there are no more eligible entries, whichever comes first. The Sponsor will not be responsible for failed attempts to contact a selected entrant. No communication will be entered into except with the selected entrant who will be notified by telephone or e-mail.

In order to win a Prize, the selected participant must correctly answer, unaided, a time-limited arithmetical skill-testing question to be administered by telephone at a pre-arranged, mutually convenient time. The selected entrant will also be required to sign a Declaration and Release Form (the “Release Form”) confirming compliance with the Rules, acceptance of the Prize as awarded, without substitution, and releasing the Sponsor, its dealers, agents, affiliated and related companies, advertising and promotional agencies, the judging panel and their respective shareholders, directors, officers, employees, agents, dealers, representatives, successors and assigns (collectively, the “Releasees”) from any liability arising out of or in any way connected with the operation of this Contest and use of the Prize. The Prize winner assumes all liability for any injury or damage caused, or claimed to be caused, by participation in this Contest or use or redemption of the Prize and from and against any and all claims. The Release Form must be returned within the time period specified on the Release Form or the Prize may be forfeited. Upon receipt, Sponsor, or its representative, will inform Winner of details related to how the Winner will receive the Prize.

The Releasees shall not be liable for any damages caused or alleged to be caused by or resulting from any entry, prize or other correspondence or data that is lost, stolen, late, garbled, distorted, delayed, damaged or misdirected for any reason, including but not limited to: (i) any failure, interruption, technical malfunction or delay; (ii) any e-mail, text or other communication sent or received to or from the Sponsor or any of its agents or designees, for any reason; (iii) for any incorrect, untimely or inaccurate information, whether caused by the web site where this Contest was featured, users or by equipment or programming errors associated with or utilized in the Contest; (iv) any technical or human error which may occur in the processing of any entry or entries in the Contest; for problems with the function of any website or website feature, howsoever caused; (v) the malfunction of, or damage caused to, any telephone network or lines, computer equipment, data, software, online systems, servers or access providers; (vi) any functionality lost due to not having cookies enabled; (vii) for traffic congestion on the Internet; (viii) the security or privacy of information transmitted via computer networks; (ix) breaches of privacy due to interference by third party computer “hackers” or for any damage caused to or incurred by any entrant or any other person by reason of any such event or occurrence; or (x) technical, hardware or software failures of any kind, lost or unavailable network connections, failed, incomplete, garbled or delayed computer transmissions including lost, misappropriated or corrupted entries, virus, worm or Trojan Horse damage or any other damage which may limit a participant’s ability to participate in the Contest.

By entering the Contest, selected entrant hereby grants to the Sponsor the unlimited right (but not the obligation) to publish and use, without payment or other compensation and without notice, consent or approval, his/her name, photograph and likeness, address (city/town, state, province or territory), voice, and the whole or part of any statement or statements he/she has made or makes about the Contest or Prize awarded in any publicity, program or advertising, without geographic limit and in perpetuity, in any medium now known or hereafter devised (including, without limitation, the Internet), and hereby consents unconditionally to any such publication or use without further notice, consent, approval or compensation.

The Sponsor reserves the right to disqualify any individual that it finds to be violating these Rules or tampering with the entry process. The Sponsor reserves the right to refuse an entry from a person whose eligibility is in question or who has been disqualified or is otherwise ineligible to enter. Any attempt by anyone to deliberately undermine the legitimate operation of this promotion is in violation of criminal and civil laws and the Sponsor reserves the right to seek damages or other legal remedy to the fullest extent permitted by law. The Sponsor reserves the right to terminate the Contest, suspend the Contest or to amend these Rules at any time without notice if any factor interferes with the proper conduct of the contest as contemplated by these Official Rules. The Sponsor is not responsible for printing, distribution or production errors. Entry material/data that have been tampered with or altered are void. The use of an invalid email address will disqualify the entry. Users spamming the same email address will disqualify the entry.

In the event of a dispute, entries will be deemed to have been submitted by the authorized account holder (defined below) of the email address submitted at the time of entry. “Authorized account holder” is defined as the person who is: (a) assigned an email address by an internet provider, online service provider, or other organization (e.g. business, educational institute, etc.) that is responsible for assigning email addresses for the domain associated with the submitted email address with the selected entry. If the identity of an entrant is disputed, the authorized account holder associated with the email account at the time of entry will be deemed to be the entrant. A selected entrant may be required to provide proof that he/she is the authorized account holder of the email address. The sole determinant of the time for the purposes of a valid entry in this Contest will be the contest server machine(s).

The Sponsor reserves the right to cancel or suspend this Contest or change these Rules for any reason, at any time, at its sole discretion, without notice to participants, subject to approval from the Régie des alcools, des courses et des jeux du Québec (the “Régie”), including but not limited to lack of entrants, a virus, bug or other cause beyond the reasonable control of the Sponsor corrupting the security or proper administration of the Contest.

All entries become the permanent property of the Sponsor and none will be returned. No correspondence will be entered into, except with the selected entrant. The Contest is subject to all applicable Canadian federal, provincial and local laws and regulations. This Contest is VOID WHERE PROHIBITED BY LAW AND IS EXPRESSLY NOT OPEN TO PARTICIPATION BY RESIDENTS OF ANY JURISDICTION OTHER THAN CANADA.

For Québec residents only: Any litigation respecting the conduct or organization of a publicity contest may be submitted to the Régie for a ruling. Any litigation respecting the awarding of a prize may be submitted to the Régie only for the purpose of helping the parties reach a settlement.

The Sponsor respects your right to privacy. Personal information collected from entrants will only be used by the Sponsor to administer the Contest and fulfill any prize requirements and, only if consent is given at the time of entry, to provide the entrants with information regarding upcoming promotions and/or events from the Sponsor. For more information regarding the manner of collection, use and disclosure of personal information by the Sponsor, please refer to the Sponsor’s privacy policy, available at www.whirlpool.ca.

®Registered Trade-Mark/™ Trade-Mark of Whirlpool, U.S.A., Whirlpool Canada LP licensee in Canada. 2012. All rights reserved.